Learning from the experience of InterPet West Ralf's next startup got the generic name MC&T (Marketing, Communications & Trade). The company specialized in the marketing of clocks and watches fitted with the innovative polarizing dials where the customer's logo would gradually fade in and out every 30 seconds.
The products were sold by promotional product distributors and were custom manufactured by WOC in Hong Kong and shipped by air freight thus minimizing the need to carry an inventory other than samples.
The products were sold by promotional product distributors and were custom manufactured by WOC in Hong Kong and shipped by air freight thus minimizing the need to carry an inventory other than samples.
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